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Social Media | Seth Michalak and SM Consulting

Category Archives: Social Media

Buying Access to Your Newsfeed

Whoa. We may have finally hit the breaking point for ridiculous, money-making Facebook ideas.

Facebook, The ACLU and Employers

Do employers have the right to ask you for your social media log-ins prior to hiring you? According to the ACLU, no they don’t.  I agree with the ACLU. I understand the argument – employers have the right to know about

Visit Savannah’s Viral Debacle (Updated)

Update 5:18 pm:  Visit Savannah has published new rules for their video contest  which can be found here.  While I am still not in love with a perpetual non-exclusive license just for entering, the rules are more fair to the

Facebook profile to page conversion

via Mashable There is great news today for companies who have their Facebook presence set up as a profile instead of a page.  Facebook is now offering a conversion tool that allows such users to switch the profile to a

The Social Media time suck

Recently I have had clients and potential clients tell me that they weren’t interested in doing social media marketing because it is a time suck. Now, as a business, having time to devote to your social media profile is an

Hey! That’s mine!

A couple weeks ago, a quick hit blog piece I wrote included a note about what constitutes content sharing and what is stealing.  At the time I was referring to a few situations I had encountered where some small-time blog

Kenneth Cole Gets the BP Treatment

The Social Media universe has a strong sense of justice. Just ask BP.  This past summer, in the aftermath of the Gulf oil spill, the @BPGlobalPR Twitter feed popped up. This scathing Twitter feed initially started as a parody of

A few observations for today

– No matter how hard I try to keep New Year’s resolutions, I wind up breaking them before the end of January.  This year’s was for a minimum of 1  weekly blog posts for my site…  broken by the second

Social Media Policy vs. Strategy

Recently I have seen some blog posts that use the terms social media policy and social media strategy interchangeably. Don’t do this – know the difference. You could conceivably have a policy without a strategy.  But more usefully, you should have a social media strategy