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Seth Michalak and SM Consulting - Part 2

Social Media Planning and Management

At SM Consulting, we have worked with clients large and small to help build a social media presence.  Whether it is planning, establishing and executing on a new social media strategy, or simply managing content on your existing accounts, we More »


SM Consulting has developed a large number of websites for clients.  By developing exclusively on the WordPress platform, we are able to offer our clients customized solutions that meet their web communication needs, while charging rates far lower than custom More »

Voice-over and Video Production

Videos are quickly becoming a necessary component of any online presence. Whether you need a fully produced piece to promote your product, a tutorial how-to or an entertaining piece for your social media channel, SM Consulting can help.  Or if, More »

A few observations for today

– No matter how hard I try to keep New Year’s resolutions, I wind up breaking them before the end of January.  This year’s was for a minimum of 1  weekly blog posts for my site…  broken by the second

Lesson learned the hard way

I knew better. Really. My end of 2010 was reminiscent of the old tale of the cobbler’s son who had no shoes – I was so busy finishing up my business year and closing with new clients for 2011 that

Social Media Policy vs. Strategy

Recently I have seen some blog posts that use the terms social media policy and social media strategy interchangeably. Don’t do this – know the difference. You could conceivably have a policy without a strategy.  But more usefully, you should have a social media strategy

My First Week on a Droid

So I finally got rid of my old Blackberry last week.  I had been planning on doing so for a while, but kept putting off the change – primarily for financial reasons. Smartphones aren’t cheap. But after spending a week